Nouryon announced a strategic distribution agreement with Brenntag Specialties, a global market leader in chemicals and ingredients distribution, for Nouryon’s cleaning goods portfolio in Mexico. This collaboration will enable Nouryon to leverage Brenntag Specialties’ extensive local network, expand its market reach, and widen accessibility to customers across the country.
“The strategic alliance between Nouryon and Brenntag Specialties in Mexico underscores a shared vision for growth, and an unwavering commitment to delivering exceptional value to our customers in the Mexican market,” stated Brad Pearson, Vice President, Cleaning Goods at Nouryon. “This collaboration epitomizes a proactive approach to meeting market demand for sustainable solutions and signifies a major milestone towards growing our position in the region.”
Nouryon provides a diverse range of high-quality, innovative products and sustainable solutions for the household, industrial and institutional markets, including surfactants, chelates, and specialty polymers. In early 2024, Nouryon launched Berol® Nexus surfactant, a next-generation multifunctional hydrotrope, which offers a specific focus on low-temperature laundry, highlighting the sustainability advantages this provides.
Brenntag Specialties Mexico will provide industry knowledge, technical expertise, market insights, and established relationships with customers and formulators, which will further bolster Nouryon’s ability to tailor solutions that resonate with the unique requirements of the Mexican market.
“We are thrilled to partner with Nouryon, a global leader in specialty chemicals, to bring their innovative solutions to the Mexican market. This collaboration aligns perfectly with our commitment to delivering high-quality, sustainable products that meet the evolving needs of our customers. We believe this partnership will further strengthen our position in the cleaning products industry, enabling us to provide even greater value to our clients across Mexico,” said Jeffrey M. Carey, Vice President Homecare, Institutional and Industrial North America, Brenntag Specialties.
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