8 Apr 2025 - News

Nouryon announced the launch of its new artificial intelligence (AI)-driven tool, BeautyCreations™, at in-cosmetics Global in Amsterdam, the Netherlands.

BeautyCreationsTM is a revolutionary digital portal that enables personal care formulators to quickly and easily search through Nouryon’s vast repository of creative and innovative hair and skin care formulations. Powered by Albert Invent, the BeautyCreations™ formulation discovery tool leverages AI to help formulators supercharge their beauty formulation development. Using natural language, formulators can describe their formulation requirements and desired consumer product claims to the BeautyCreationsTM tool, which is trained specifically for personal care formulation chemistry.

“The launch of our new BeautyCreations™ formulation discovery tool highlights our commitment to innovation and excellence in personal care formulation. This initiative represents more than just a technological advancement – it establishes a new standard for supplier-formulator collaboration in the personal care industry," said Johan Landfors, Chief Technology Officer at Nouryon.

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With this new tool, Nouryon is setting a benchmark in the industry by providing an unparalleled platform that combines advanced technology with years of expertise. Upon launch, the BeautyCreations™ formulation discovery tool will allow customers to develop their own formulations from the Company’s innovative portfolio of solutions.

“Our journey to global leadership in demanding chemistry has given us extensive expertise in formulation development, based on decades of customer dialogue and deep product knowledge," said Suzanne Carroll, Senior Vice President, Consumer and Life Sciences at Nouryon. "BeautyCreations™ represents a step-change for formulators, providing them an innovative new tool that simplifies discovering relevant solutions from our extensive portfolio of personal care formulations. It also guides formulators in understanding intricate formulation development and our diverse ingredients.”

Efficiency of artificial intelligence combined with deep formulation expertise

Nouryon actively develops and promotes exemplary formulations that highlight its materials in formulated solutions, providing base examples for customers to further develop. These formulations, developed by Nouryon, are rigorously screened for intellectual property concerns and do not contain customer proprietary information. By combining the efficiency of artificial intelligence with deep formulation expertise, Nouryon and Albert Invent are creating a model where Nouryon and our formulation partners work together to drive innovation more effectively and efficiently than ever before.

For more information and how to get started today, please contact Nouryon experts.

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Welcome to
BeautyCreations™

Our new formulation studio, powered by Albert Invent, helps you access our extensive repository of innovative formulations for Personal Care applications

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About Nouryon

Nouryon is a global, specialty chemicals leader, with dual headquarters in Radnor, PA, and Amsterdam, Netherlands, and incorporated in Ireland. Markets and consumers worldwide rely on our essential solutions to manufacture everyday products, such as personal care, cleaning goods, paints and coatings, agriculture and food, pharmaceuticals, and building products. Furthermore, the dedication of more than 8,200 employees with a shared commitment to our customers, business growth, safety, sustainability, and innovation has resulted in a consistently strong financial performance. We operate in over 80 countries around the world with a portfolio of industry-leading brands.

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