Media Release
Introducing Demeon® ReNu100 propellant
The versatile, high-performing, and biobased propellant for aerosol applications
Nouryon announced the launch of Demeon® ReNu100 propellant for aerosol applications at in-cosmetics Global in Amsterdam, the Netherlands.
This product features dimethyl ether (DME) with a natural origin index of 1 and is made from 100% biobased methanol according to the mass balance1 approach. Developed in response to consumer demand for premium low-carbon personal care products, Nouryon’s biobased Demeon® ReNu100 provides a high-performing propellant that reduces the carbon footprint2 by up to 100% compared to standard DME. This versatile ingredient can be used in various personal care applications including hair spray, antiperspirant and deodorant sprays, dry shampoos, mousse, and shave foams.
“Our customers seek new ingredients and technologies that adhere to eco-friendly principles and meet consumer expectations for effective and ethically produced products,” stated David Freidinger, Vice President of Personal Care and Pharma at Nouryon. “Demeon® ReNu100 propellant is a versatile, colorless, and virtually odorless propellant that contains no animal-derived ingredients and was developed without animal testing, offering a sustainable alternative for formulators.”
Demeon® ReNu100 helps to distribute aerosol products in smaller droplets, providing better coverage and it is fast drying. It offers the same performance as standard DME, with both having high solvency and being water miscible. Additionally, Demeon® ReNu100 has a much lower global warming potential and is made from a biobased source. The Company recently announced its ISCC PLUS certification for DME at its Rotterdam, Netherlands production site.
In addition to Demeon® ReNu100 propellant, Nouryon will also launch Armocare® Aqua 12 surfactant, a biodegradable non-quat hair conditioning agent for high-performing, sustainable hair care formulations at the show.
Visit Nouryon at booth #1D20 at in-cosmetics Global and be sure to attend Nouryon’s technical seminar on Thursday, April 10, at 13:25 in Theatre 3, Hall 13, when Andrew Robertson, Senior Researcher, Application Development Personal Care at Nouryon, will present Structure® Silk: Transforming Textures to Elevate Skin Sensation. Contact a sales representative for more information about these and other technologies.
1. In the mass balance approach, both conventional and sustainable or recycled materials are used. The total amount of sustainable or recycled materials used is tracked and verified through a chain-of-custody system.
2. Product Carbon Footprint reduction is based on cradle-to-gate and includes biogenic carbon uptake.
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About Nouryon
Nouryon is a global, specialty chemicals leader, with dual headquarters in Radnor, PA, and Amsterdam, Netherlands, and incorporated in Ireland. Markets and consumers worldwide rely on our essential solutions to manufacture everyday products, such as personal care, cleaning goods, paints and coatings, agriculture and food, pharmaceuticals, and building products. Furthermore, the dedication of more than 8,200 employees with a shared commitment to our customers, business growth, safety, sustainability, and innovation has resulted in a consistently strong financial performance. We operate in over 80 countries around the world with a portfolio of industry-leading brands.
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