Regional Marketing Manager EMEA

Join our dynamic team as a Regional Marketing Manager for the EMEA region, where you'll leverage your expertise in the Home Care / Industrial & Institutional and/or Personal Care sectors, with a strong preference for experience in the Specialty Chemicals industry. We're seeking a seasoned professional from a Business-to-Business environment, ready to drive regional marketing strategies and foster growth across our diverse product portfolio. If you're passionate about making an impact and leading in a fast-paced, evolving market, this is the opportunity for you.

At Nouryon, our global team of Changemakers takes positive action every day, to reach higher collectively and individually. We create innovative and sustainable solutions for our customers to answer society’s needs – today and in the future.  

We are looking for team members who bring ideas forward, champion others and work together to do better. Does that sound like you? 

About the job 

Essential qualifications include experience in the Cleaning Goods and/or Personal Care sectors, with a preference for familiarity in the Specialty Chemicals industry, all within a Business-to-Business environment.

The Regional Marketing Manager is responsible for developing and implementing the regional marketing plans to achieve revenue, pipeline and gross margin objectives. This role is responsible for leading marketing initiatives in the region including new product introductions, services, pricing, and promotional initiatives for sales in the allocated region. Drives the creation of value for the BL and contributes to realization of global business strategy.

In your future role as Regional Marketing Manager, you will:

• Develop a regional marketing plan for each market segment to deliver the segment/product line strategy
• Keep up to date with market trends, competition, dynamics and maintain industry contacts
• Drive the quarterly pricing guidance process (including market floors and target prices) for the sales team and manage exemption requests
• Identify new customer needs and provide input for new product development- Develop and execute regional launch plan for new products
• In collaboration with the technical service and global marketing team, refine value propositions for key products for each market segment and develop selling tools
• Build, maintain and leverage key external relationships across the region
• Define regional communication and branding needs and collaborate with marketing communications team to drive execution
• Active member of the Global Marketing team supports the Strategic Global Marketing Manager for the relevant segments- Leverage opportunities, trends, marketing tools across regions
• Drive channel management, including distribution strategy / excellence / performance tracking and ensure execution thereof together with Sales Leaders
• Develop in-depth understanding and knowledge of the market, industry dynamics and competitive positioning to effectively drive growth. Transform insight and opportunities from market, competition and industry trends and detailed understanding of the value chain into concepts to enhance customer satisfaction and loyalty
• Identify innovation opportunities to meet anticipated customer and/or market needs. Provide clear and compelling justification for innovation projects
• Identify M&A opportunities and share insights and business proposals with VPs of Cleaning Goods and Personal Care & Pharma Business
• Translate ideas into concepts and marketing plans to fulfil new customer needs and give input for new product development and validate value creation at customer
• Track the performance of NPI / Vitality Index sales and execute plans to drive progress
• Conduct Voice of Customer and other market research as needed
• Identify and coordinate all regional trade shows, events, seminars, etc. in the region in close collaboration with the Marketing Communications team
• Develop content for sales tools and presentations that effectively communicate value propositions to customers
• Monitor competitive landscape and create and keep market intelligence up to date (incl. substituting and competing products, technologies), in collaboration with BI function.
• Plan and execute specific regional customer communication material, coordinate and participate in trade shows, exhibitions and industry groups
• Act as role model for corporate values, Nouryon business principles and Business standards both inside and outside the Business Line. Act as a role model and drive a safe behavior both individually and for colleagues

We believe you bring:

• Master’s degree in marketing, Business, Chemical Engineering or a related field of study
• A minimum of 10 years of prior experience in combination of sales, marketing or product management roles.
• Strong business and financial acumen
• Fluency in English is required, additional languages are preferred
• Experience in the chemicals industry preferred
• Comfortable working across global cultures
• Communication and interpersonal skills, listening, writing, verbal, influencing, entrepreneurship, result-oriented, negotiation, and proven problem-solving abilities
• Ability to travel between 20% - 40% of the time.

 
Good to know

This is a permanent position on a full-time basis, reporting to the Regional Sales Director at the Amersfoort office.

Preferably the person will be based in the Netherlands, but we are also open to candidates located in other European countries.

Please apply via our online recruitment system. We will not accept applications via e-mail. Once it's with us we will review to see if we have a match between your skills and the role! For more information about our hiring process, visit: nouryon.com/careers/how-we-hire/  

We look forward to receiving your application! 

We kindly ask our internal candidates to apply with your Nouryon email via Success Factors.  

We encourage you as a valued Nouryon employee to share talents from your network to help us to bring in new Changemakers through our new Employee Referral Program! Bringing in new, skilled people with a great mindset is beneficial for both you and Nouryon. All info you need to make a referral is here. Join us in growing Nouryon!  

About Nouryon

We’re looking for tomorrow’s Changemakers, today. 

If you’re looking for your next career move, apply today and join Nouryon’s worldwide team of Changemakers in providing essential solutions that our customers use to manufacture everyday products such as personal care, cleaning, paints and coatings, agriculture and food, pharmaceuticals, and building products. Our employees are driven by the wish to make an impact and actively drive positive change. If that describes you, we will gladly make way for your ambitions. From day one we support you with your personal growth, through challenging positions and comprehensive learning and development opportunities, in a dynamic, international, diverse, and proactive working environment. 

Visit our website and follow us on LinkedIn.  

#WeAreNouryon #Changemakers 

We have already chosen our sourcing channels for this recruitment and kindly ask not to be contacted by any advertisement agents, recruitment agencies or staffing companies. 

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